An Awkward Correlation

I strongly suspect that the amount of sports news in printed press and TV is correlated with the amount of overweight people... In the past, when overweight wasn't yet a problem, sports news occupied quite a modest place among other news. Nowadays when about a quarter of news is dedicated to sports, obesity has become a huge problem. Virtual sports, following sports events in TV is certainly one of many causes of obesity. Should we cut drastically the media coverage of sports to fight it?